Prada Beauty Names Zendaya Global Ambassador for Prada Paradoxe at Raffles City
Prada Beauty has named Emmy-winning actress Zendaya as the new global ambassador of Prada Paradoxe. The fragrance is available at Prada Beauty, located at 01-02B in Raffles City.
Zendaya, known for her roles in Dune, Spider-Man, and Challengers, embodies the values that Prada Paradoxe represents: a woman who defies definition, ever-evolving yet always true to herself. The black-and-white campaign portrait captures her in dramatic lighting, reflecting the fragrance's celebration of complexity and duality.
"Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. It felt like a natural extension of that mindset," Zendaya said of the partnership.
Shoppers can discover the Prada Paradoxe fragrance range at Prada Beauty on level 1 of Raffles City, unit 01-02B.