Raoul - 252 North Bridge Road

Raoul at Raffles City Singapore represents a distinguished chapter in Singapore's luxury fashion heritage, showcasing the internationally acclaimed brand that transformed from a local menswear startup in 2002 into a globally recognized name in accessible luxury fashion. Founded by Douglas and Odile Benjamin under the FJ Benjamin fashion group, Raoul originated from a simple yet powerful vision to create high-quality, reasonably priced shirts that addressed a gap in the market for durable, well-crafted menswear. Located at 252 North Bridge Road within Raffles City Shopping Centre, this boutique continues the brand's legacy of offering contemporary luxury fashion that bridges the gap between premium and luxury segments, serving customers who appreciate sophisticated design without astronomical price points.

The collection encompasses both men's and women's ready-to-wear clothing and leather goods that embody Raoul's philosophy of 'affordable luxury' through meticulous attention to quality, craftsmanship, and contemporary design. The brand's evolution from its original focus on men's business and casual shirts to include comprehensive fashion collections reflects its commitment to meeting modern lifestyle needs while maintaining the superior construction standards that initially distinguished Raoul in the marketplace. Each piece demonstrates the brand's international design sensibility, created by a team of global designers and consultants who ensure that Raoul's offerings remain relevant to fashion capitals worldwide. The clothing features clean lines, quality fabrics, and versatile styling that allows pieces to transition seamlessly from professional environments to social occasions, appealing to sophisticated customers who value both style and substance.

Operating within Raffles City's luxury retail environment, Raoul serves discerning customers who appreciate the brand's international recognition and celebrity following, which includes notable figures such as Jennifer Lawrence, Kate Middleton, and Rebecca Romijn. While the brand has evolved to focus primarily on wholesale distribution through prestigious international retailers like Harrods, Saks Fifth Avenue, and Printemps, the Raffles City presence maintains Raoul's connection to its Singapore roots while offering local customers access to a brand that has achieved global acclaim. The strategic location within this premier shopping destination, easily accessible via City Hall MRT station, attracts both local fashion enthusiasts familiar with Raoul's heritage and international visitors seeking authentic Singaporean luxury fashion. As part of Raffles City's curated selection of premium brands, Raoul continues to represent Singapore's capability to create world-class fashion that competes successfully in international luxury markets while remaining accessible to style-conscious consumers who value quality, design innovation, and timeless elegance.