A Full Circle Moment: TAG Heuer's Return to Formula 1®
For decades, the name TAG Heuer has been inextricably linked with the thrilling world of motorsport. From the roaring engines of racing's golden era to the precision engineering seen on today's cutting-edge circuits, the luxury watchmaker has consistently embodied excellence and innovation both on and off the track.
A Legacy Reaffirmed
Pioneering its way into racing history, TAG Heuer holds the distinction of being the first watch brand to sponsor a Formula 1 team. Their deep-rooted partnerships with some of the greatest legends in racing have cemented their status as a true icon in the sport. Now, reinforcing this enduring legacy, TAG Heuer is set to return as the Official Timekeeper of Formula 1® in 2025, marking a significant milestone in their illustrious connection with the pinnacle of motorsport.
The Iconic Monaco: A Symbol of Speed
This renewed partnership also brings to mind iconic timepieces that have become synonymous with speed and precision. Among them, the TAG Heuer Monaco stands out – a revolutionary square-cased chronograph first introduced in 1969, famously worn by Steve McQueen, and a true testament to the brand's daring spirit and commitment to pushing boundaries. Its distinctive design and rich heritage perfectly encapsulate the essence of motorsport excellence that TAG Heuer continues to champion.