TAG Heuer: Reigniting a Legacy as Formula 1's Official Timekeeper
From the thrilling 'golden age' of motorsport to the sophisticated, high-tech circuits of today, TAG Heuer has consistently been synonymous with excellence in racing. Building on a storied past as the first watch brand to sponsor a Formula 1 team and a trusted partner to some of the sport's greatest legends, TAG Heuer proudly announces its return as the Official Timekeeper of Formula 1® in 2025.
The Enduring Appeal of the TAG Heuer Monaco
Central to TAG Heuer's racing heritage is the iconic TAG Heuer Monaco. Instantly recognizable by its distinctive square case, the Monaco has graced the wrists of racing champions and cultural icons alike, most famously Steve McQueen. It embodies the daring spirit and groundbreaking innovation that defines both the brand and the world of motorsport, standing as a testament to TAG Heuer's commitment to precision and avant-garde design.