CHARLES & KEITH at Raffles City Shopping Centre represents Singapore's homegrown fashion success story, curating stylish collections of shoes, bags, eyewear, accessories, and costume jewelry for the modern fashion urbanite. Located at #02-11 to 13 with daily operating hours from 10am-10pm, this flagship location showcases the brand's evolution since its establishment in 1996 from a local startup to an international lifestyle brand with over 600 stores across Asia, the Middle East, Europe, Latin America, and Africa. The store embodies the entrepreneurial spirit of Singapore while delivering contemporary fashion that resonates with style-conscious customers seeking quality and affordability in equal measure.
The comprehensive product offering includes women's footwear spanning flats, sandals, heels, and sneakers, complemented by an extensive range of handbags, purses, wallets, and sunglasses that coordinate seamlessly with the footwear collections. CHARLES & KEITH has expanded beyond their footwear origins to include unique bag strap designs, belts, jewelry, keychains, and mobile phone cases, creating a complete lifestyle accessory ecosystem. The brand's design philosophy focuses on creating up-to-date pieces that combine current fashion trends with functional practicality, ensuring customers can confidently incorporate CHARLES & KEITH pieces into their daily wardrobes for both professional and social occasions.
Strategically positioned within Raffles City's prestigious retail environment at 252 North Bridge Road, CHARLES & KEITH benefits from exceptional foot traffic and accessibility via City Hall MRT connections, attracting both local fashion enthusiasts and international tourists exploring Singapore's shopping scene. The store's central location places it among Singapore's most prominent fashion destinations, while its proximity to the central business district ensures regular patronage from working professionals seeking stylish yet affordable accessories. As a proud Singapore fashion export, CHARLES & KEITH at Raffles City serves as a showcase of local design talent and entrepreneurial success, offering customers worldwide access to contemporary Asian fashion sensibilities with global appeal and universal style relevance.
Would give them zero stars if I could.
I had an urgent event that was scheduled last minute, and I needed a pair of heels for. I walked in during lunchtime and found one that I liked, tried it on, and it fit pretty well. I told the sales girl I would come back and purchase it after work, as I'd prefer my customers and clients not to see me doing some lunchtime shopping. She rolled her eyes, snatched the shoes, and walked off without a word.
I had no time to call her out, as I was rushing for a lunch meeting and was hoping to save myself some time so that I could just grab them and leave later in the evening. After that experience, I will be taking my money elsewhere and will be talking to my colleagues about not engaging with this outlet again.
Appalling customer service from the sales assistants.
Olga Liew
The staff thought we took a wallet from the display, but it was ours.
Nikki Ng
Would rate 0 if I could. Useless staff. I visited on July 11th at 5:30 PM, so you know who the staff member was.
I ordered the item in May and only received it in the first week of July.
I emailed them twice to track the item and then to cancel, but received no response at all.
I came to the store to return the item, but they refused to help me. I had lost my order number but had other credentials, including the credit card I used for the purchase and proof of payment. Despite this, they told me they couldn't help at all. I asked them to help me trace the order number using all of my credentials, as it should all be in their system. The staff member said he did not have access to check for me.
I used to purchase a lot from them, but I will stop now. The staff needs to be trained better and be more helpful instead of just scanning items.
Clara Chong
Bad service. Staff didn't acknowledge customers and didn't offer help, even though there was no one in the store.
Ah Ah Swee
Great store but bad customer service. She looked so annoyed every time I asked her something.
Positive Reviews
Mary Lynn Deng-Boon
Lots of new styles. The staff was very quick and friendly. I was just looking but bought two pairs.
Sharon Teh
I was served by Wilson from the Raffles City branch yesterday. It was a very pleasant experience. He went the extra mile to provide me with plasters for my blisters. He was very thoughtful and considerate. Keep it up, Wilson! Thank you for providing excellent customer service 👏 …
Andrea Kwee
Whenever I visit SG, I always buy at this store. The staff is always nice and friendly. The quality of shoes and bags is superb, and prices are reasonable.
Leon Lucas
I was impressed and satisfied with the bag I purchased. I love it so much 🥰🥰.
Zi Xian Lee
Collected my order this morning. Friendly service from staff. Even though the store hadn't opened yet, he still let me collect. Thanks!
Rebecca Wong
The service by Harry was commendable. Although we came as they were closing, he patiently helped us with our queries and kept a happy and approachable demeanour. We appreciate his help! The team is also cheery, and it was a pleasure purchasing our bag.
Lillian Phang
Here's an edited version:
Had a very pleasant and smooth shopping experience with Connie, who served me today!
She went the extra mile, noticing little things about my feet to recommend what would fit best. She patiently assisted with my Atome payment when I had some questions. Thank you!
Hui Cheng Lim
I want to commend the staff for their excellent customer service. I bought a bag online but wanted to lengthen the strap by adding an extra hole. Went to the shop at Raffles City. The staff member who assisted me with my request was careful to inform me that the hole punched using a hand punch might be different from those done by a machine, which was fine with me. He proceeded to assist me after he had completed assisting another customer. He checked the hole punch size and carefully measured the distance between the holes before adding another hole on the strap. When he returned the strap to me, the new hole looked exactly like the others done by machine. I appreciate his effort to thoroughly check and execute the request with precision, all while promptly attending to other in-store customers. Thank you.
Ai Ling Tan
I just had a very pleasant service at the store. Attended by Harry, who was friendly and helpful. He recommended heel grips for my shoes, which were slightly loose. Not only that, he fixed them for me and went that extra mile to wax the shoes' heels to make them more comfortable to wear. Thank you so much, Harry, for that awesome service. It really made my day. 👍🙏
Kaili
Yesterday, I was looking for high heels and visited a few stores. I first went to two stores at Citilink, but I didn’t feel comfortable at all. One of the staff members stared at me, and when I asked if they had other colors, she replied, “Your eyes cannot see ya?” — I felt hurt and decided to simply say thank you and walk away.
Then I came to Charles & Keith at Raffles City, and everything felt different, in a good way. The store looked really nice and clean, and the vibe was much more friendly. There were three staff members there, and one male staff member (he said he’s from Indonesia; I forgot to ask his name) helped me.
He was super kind and helpful. He brought me the size I wanted and helped adjust the slingback strap on the heels I was trying on. I was confused and took a long time to decide, but he never rushed me or made me feel bad. He just smiled and said, “Take your time.”
After I finally made my choice, he helped me with the payment, double-checked the size, and made sure everything was okay. He even showed me the shoes one more time before packing them. I really felt taken care of.
Thank you for such a warm experience. I didn’t expect that such a small kindness would mean so much to me, but it really did.
I hope this staff member can be appreciated by the company, because his kindness truly reflects the brand. I left the store feeling happy and respected. Thank you so much. 🖤
