HOOGA @ Raffles City
252 North Bridge Rd, #B1-22,
Singapore 179103
HOOGA (pronounced "hue-guh") is a Singapore home-decor brand inspired by the Danish art of coziness.
I came here to browse the store's merchandise, hoping to find something to re-decorate my home for the coming festivities.
The Hooga store sells mainly lifestyle furnishing merchandise, and the items are reasonably priced. I got a pair of furry and soft bedroom slippers for my mother-in-law at SGD16. Considering the premium quality of the slippers, I find the price to be a fair one.
From what I observed, the shop's merchandise includes bedroom accessories, bedsheets, pillows, bolsters, seat cushions, crockery, cutlery, kitchenware, woven baskets, gardening pots, artificial flowers, bedroom wear, and many more lifestyle products.
I like the lighting in the store. The warm amber lights are not harsh and allow one to shop in comfort and peace.
Sagar Karthi
5
Lovely place with a lot of varieties of candles and other stuff.
Jeremy Rai
5
It seems Akemi has rebranded into Hooga. They've transitioned from bedlinen to a lifestyle brand. Credit to them for pivoting from being a household brand, yet retaining reasonable pricing with good quality as a mass-affordable luxury brand. Kudos!
The 'showroom experience' is well done with a huge table of scents, which gets all walk-in customers interacting with the brand. 👍
Kavi Lulu
4
Everyone seems to come here for their room fragrances, and I do recognise that they have an extensive range to choose from. However, I came here for their pajamas and bed throws. Both are extremely and wonderfully soft.
Their dinnerware is also not bad if you need some modern-looking table settings.
Chloe Oh
4
Nice store with household items. It is located close to the escalator going to Citilink.
There's a variety of home items: bean bags, bed sheets, super soft blankets, dishes, candles, bathroom amenities, plants. It's fun to stroll through and discover.