Bee Cheng Hiang 美珍香 at Raffles City Singapore brings nearly a century of artisanal meat preservation expertise to the heart of Singapore's premier shopping destination, representing one of Asia's most beloved and authentic food heritage brands. Founded in 1933 as a humble market stall in Singapore, Bee Cheng Hiang has evolved into an international culinary icon with over 370 retail outlets across 13 territories, while maintaining its commitment to traditional handcrafting methods and premium quality ingredients. Located at #B1-59 in Raffles City Shopping Centre, this flagship outlet serves both local connoisseurs and international visitors seeking to experience Singapore's most famous bak kwa (barbecued meat jerky) and traditional Chinese delicacies that have become synonymous with festive celebrations and gifting culture throughout Asia.
The store specializes in the legendary bak kwa production process that combines time-honored techniques with premium ingredients, featuring hand-woven meat using traditional bamboo sieves and slow-grilling over live coals to achieve the perfect smoky caramelization that seals moisture into every succulent piece. Each bak kwa is crafted using 100% natural ingredients without added meat tenderizers, preservatives, artificial flavoring, coloring, or MSG, ensuring authentic taste and superior quality that has earned international recognition. Beyond the signature bak kwa varieties including pork, chicken, and beef options, the comprehensive product range includes crispy pork floss, premium Chinese sausages, traditional mooncakes during festival seasons, prawn rolls, mini crunchies, and gourmet cuttlefish snacks. The EZ Pork Jerky line, handmade with selected premium pork hind leg, offers convenient packaging for modern lifestyles while maintaining traditional preparation standards.
Operating daily within Raffles City's bustling food and beverage section, Bee Cheng Hiang provides customers with freshly prepared products alongside vacuum-packed options that make excellent gifts for loved ones or corporate presents that showcase Singapore's culinary heritage. The store's prime location within this integrated shopping complex, easily accessible via City Hall MRT station, attracts both nostalgic locals seeking comfort foods from childhood and curious tourists eager to taste authentic Singaporean flavors. Knowledgeable staff members offer product recommendations, gift packaging services, and insights into the cultural significance of various delicacies during Chinese festivals and celebrations. As part of Raffles City's diverse culinary offerings, Bee Cheng Hiang contributes to the mall's reputation as a destination where authentic local culture meets international accessibility, providing customers with access to artisanal food products that represent the very best of Singapore's hawker culture elevated to gourmet standards through generations of culinary refinement and dedication to quality.